In what ways does your media product use, develop or challenge forms and conventions of real products?
We have chosen to do a promotion package for the release of an album, including a music promo video, a digipak for the albums release and a magazine advertisement for the digipak. We developed and challenged other real media products to produce a music video of our own and advertisements of our own. This involved research into other music videos and promo's.
Research
In order to create our music video we needed to research into other music video's before we started our project to know what conventions we needed to include in order for it to be realistic and for it to attract our audience. We also needed to look at what our target audience are interested in today to be able to attract them to our music video once it is released. Luckily every person within our group is within the aimed target audience bracket so it is easy for us to know what we'd like to see and what would attract us. We noticed that artist music videos were based on either them performing, other people dancing/performing, or based on a narrative.
After researching music videos, we came across ones that were based on a narrative which made us like the idea of basing ours on a narrative. The video's we mainly looked at are listed below -
- Latch - Disclosure Ft. Sam Smith https://www.youtube.com/watch?v=93ASUImTedo
- I'm Not The Only One - Sam Smith https://www.youtube.com/watch?v=nCkpzqqog4k
- Chandelier - Sia https://www.youtube.com/watch?v=2vjPBrBU-TM
- Elastic Heart - Sia https://www.youtube.com/watch?v=KWZGAExj-es
- Maps - Maroon 5 https://www.youtube.com/watch?v=xj6fHiF8Osg
After looking at these videos it made our decision more certain that we wanted to base our video on a narrative. We had many idea's when creating a narrative for our video but we realised overall we wanted it to be based on every day life, so we didn't want anyone miming any of the song as it would break the illusion of the real life image we aimed to create. Also, after finding the video 'Latch' we then decided that it would be the song we used as we thought we would portray our narrative best with this song. We also looked at videos made by students from previous years collectively as a group and wrote down what we thought were the strengths and weaknesses within the videos to make sure we avoided the weaknesses and included what we thought were the strengths. We wanted footage which was clear and understandable when pursuing our narrative. We also wanted to make sure our video was unique so for example, when we used our scene in the train station we knew that we hadn't seen that anywhere before. All of the videos we watched were all aimed at the same target audience as we wanted ours to be aimed at. This helped give us an idea on how we would set out our video. When it comes to the target audience luckily as a group we all came under the same category so with ourselves being our own target audience we were able to plan the outfits the actors would wear and the age of the actors in order to attract and relate to our audience. We believed that it was important that our actors were in the same age range as our audience in order for it to be as relatable as we wanted it
Conventions
When researching the music videos we took our time to pick out conventions used that we must include in our video. In order to create a music video based on a narrative, we chose to follow the linear styled narrative which meant our video started from the beginning, through to the middle and then to the end as a pose to basing it on a fragmented narrative which doesn't follow the beginning, middle, end structure.Camera Angles and Transitions -
When researching the music video's we also took our time to look at how the camera angles differed. Camera angles play a massive part in pursuing idea's in music videos for example; creating excitement, suspense, drawing attention to certain characters etc. So in order for us to show the themes and ideas we wanted to create through our narrative, it was important we used many within our video. When watching the video for "Latch" (our chosen song) we noticed a lot of close up shots and mid shots of the main characters to show their expression to enhance the narrative of the music video. It is important that close up's are used in narrative music videos to allow the actors facial expression to tell the story and also give the audience a sense of intimacy and a feel for what the actors are feeling otherwise the story may not be clear with the lack of emotion shown. As a group we took this on board when filming our footage for the video and made sure we used plenty of close up and mid shots to pursue our narrative. Also within these shots we have used transitions (Cross dissolve, cross blur, wipe left, fade to black, speed of the clip, reversing the clip etc.) . Any transition that is added to the video footage, changes it instantly. For example; by changing the speed of a clip gives a whole different vibe. When the clip is slowed down, it increases the intensity, intimacy and build up of tension in the clip its self and for the audience when watching it. It also allows the audience to relate and instantly feel involved and lured in to the narrative. We have mainly slowed down the parts where the actors make a connection, like when they make eye contact, or when they walk past each other and brush shoulders. We believed this would give a sense of reality and highlight the intense moments in our video.
Mis-En-Scene -
It was important we considered every aspect of mis-en-scene in order for our video to relate to our audience in every possible way. The first thing we decided was costume. As we want to create an everyday life relatable video we thought it would be best to have our actors dressed in everyday casual clothing. The male actor would wear a coat, t-shirt, jeans, trainers etc. and the female actor would wear a coat, casual top, jeans/leggings, dolly shoes or boots etc. In order for our video to relate to our audience it was vital that they were wearing clothes within the latest fashion and what every other female/male teenager would wear (14+).
The next thing we decided on was the location. It was very easy to decide on what locations we were going to be using within our video as we are basing it on every day life. The main location we wanted to use was a train station. We liked that we had never seen a music video based in a train station before so we thought it would be a great location to use, also it was a great place for our actors to lose each other which worked well with the storyline we wanted to pursue. The other locations we used were just the street, an entry and our local park. These locations are very suitable for our everyday casual life theme as our narrative is about how the boy is constantly got the girl on his mind and they keep passing by each other without realising or a split second after each other or he just see's her in his imagination.
We didn't use many props in our video as it is based on everyday life. The male actor just had headphones and a mobile phone. The headphones were used on the male actor as we wanted to create the effect that the song we are using was at first playing through his headphones and then as soon as he puts them on the song plays at full volume which is when us as an audience also hear it at full volume. The headphones we used are 'Beats' which are very popular with our target audience therefore they can relate. The use of the mobile was for the music. We have a shot of the phone with the title of the song showing that it is playing, adding to the effect that the song is playing through the actors headphones. This is very relatable to our audience as a mobile phone is a necessity now a days so it is very realistic that someone would be walking around playing music off their phone.
Mis-En-Scene -
It was important we considered every aspect of mis-en-scene in order for our video to relate to our audience in every possible way. The first thing we decided was costume. As we want to create an everyday life relatable video we thought it would be best to have our actors dressed in everyday casual clothing. The male actor would wear a coat, t-shirt, jeans, trainers etc. and the female actor would wear a coat, casual top, jeans/leggings, dolly shoes or boots etc. In order for our video to relate to our audience it was vital that they were wearing clothes within the latest fashion and what every other female/male teenager would wear (14+).
The next thing we decided on was the location. It was very easy to decide on what locations we were going to be using within our video as we are basing it on every day life. The main location we wanted to use was a train station. We liked that we had never seen a music video based in a train station before so we thought it would be a great location to use, also it was a great place for our actors to lose each other which worked well with the storyline we wanted to pursue. The other locations we used were just the street, an entry and our local park. These locations are very suitable for our everyday casual life theme as our narrative is about how the boy is constantly got the girl on his mind and they keep passing by each other without realising or a split second after each other or he just see's her in his imagination.
We didn't use many props in our video as it is based on everyday life. The male actor just had headphones and a mobile phone. The headphones were used on the male actor as we wanted to create the effect that the song we are using was at first playing through his headphones and then as soon as he puts them on the song plays at full volume which is when us as an audience also hear it at full volume. The headphones we used are 'Beats' which are very popular with our target audience therefore they can relate. The use of the mobile was for the music. We have a shot of the phone with the title of the song showing that it is playing, adding to the effect that the song is playing through the actors headphones. This is very relatable to our audience as a mobile phone is a necessity now a days so it is very realistic that someone would be walking around playing music off their phone.
No comments:
Post a Comment