Digipak -

Having already downloaded the digipak template, I have placed my created digipak on top so it is ready to be made.

Digipak Improvements

After recieving the audience feedback I went back to my Digipak and made the suggested improvements. I removed the production logo off the other pages and just left it on the back cover as I also thought it was too much. Although, I didn't want to leave the front cover with nothing in the right corner. Even though I like it plain, when I took the production logo out it then looked too plain so I decided to add the band logo there instead. I finished off with the suggested improvements by moving the album title more to the right so all of the letters were clear to lead.

After making the suggested improvements I decided to make a few improvements on my own. I decided to give the band logo a drop shadow in order to make it look more effective and to stand out more. I am now very happy with my Digipak and feel that it meets all the required codes and conventions needed in order to make it look professional.

Audience Feedback

To gain audience feedback for my digipak I used Facebook to upload every cover. Facebook was an ideal social media site to be able to upload my digipak to allowing people to comment their feedback. It is very important to get audience feedback as you are able to see from others point of view whether you have attracted your target audience and what they would like to be different and what they think you can improve on. Overall my audience feed back has been pretty positive but there is always room for improvement.

Positives -

• Images
• Consistent use of colour
• Front and back covers being related
• Unusual font
• consistent background
• obvious target audience
• Images relating to the video 

Suggested improvements -

• Moving the album title more to the right 
• Having the production logo on just one page

As I agree with the suggested improvements, I am now going to go away and improve my digipak to taking these suggestions into account. 

My Digipak so far

Below are screenshots of my Digipak so far. I am confident that I have completed it but just to be sure I am now going to upload them to facebook and get some audience feedback. 

Front Cover

Middle Cover

Behind CD cover

Back Cover

Images For my Ancillary Tasks

I have taken pictures for my Ancillary tasks (Digipak, Magazine Advert). Last night I visited central park, one of our filming locations, with Lucy and Rhyce to take these photo's. I thought that it was vital that I used a location that we have used for filming so my Ancillary task linked with my Main Product. I liked the idea of my Digipak images matching my music video as it will be the main featured song on my album cover, also I had many ideas of the type of images I wanted to take which originated from the narrative idea of our video.

I really liked the idea of my front cover and my back cover to be linked so I will use these two photos.

This is to emphasis the music video idea on how the two characters keep passing each other but never meeting. I show this by getting them to stand against the wall looking towards each other so that when the digipak is flipped, the audience are able to see the link between the two images.

I then liked the idea of getting a different angle of my characters so I thought I would take a picture of their feet back to back. I think this is a really effective photo and I nearly used this for my front cover, but decided to stick to my original idea. This also emphasises and relates to the video idea of them never meeting. I also thought this would attract my target audience as the footwear they are wearing are quite popular brands especially within the age bracket of my target audience which I am aware of as luckily I am my own target audience.

Next was the image that would be used for behind the disk part of the digipak. With all my other images being quite full, I really liked the idea of this image being plane. I chose to stick with the consistent background of the wall featured behind every other image.

As I really liked my inside cover image, I have decided that I will use this for my magazine advert image as I think it is a really good way to attract my audience as they can instantly relate with the style of the footwear so they are instantly drawn in to read the information about the album.

Images for my Ancillary Tasks

These are the images I have taken for my Ancillary Tasks.

Research into Digipaks

It is very clear that Rihanna's Album 'LOUD' followed a clear colour scheme. The front cover simply shows a close up of her. Her make up is very elegant and her lipstick matches the colour of her hair which has initiated the colour scheme of the digipak.

The back of the album cover clearly incorporates the same colour scheme with a light red/pink wash to the photo and the red font. All images within this digipak suggest a light and calming theme which gives us the idea that this album may be relaxing contrasting with Rihanna's usual work. Also included in this back cover is a bar code and text about the copyright and record label which I need to make sure I include when creating mine. 

Ed Sheerans digipak shows a clear colour scheme of orange. As Ed Sheeran is a well established artist we are all aware of his ginger hair so this makes the album cover personal to him. His front cover shows a very bold orange wash with an image of Ed himself looking out. I find this album digipak interesting as the front cover has no text on initiating who he is and what the album is called which again is completely doable with him being a well established artist within the industry. His album is infact called + which we can see is the symbol in the bottom right hand corner. Again his back cover is a bold orange block cover with white writing following the colour scheme throughout. I can also see that his digipak also includes the barcode and the text about the copyright and record label.

The Wanted's Digipak shows a clear theme following their album name. The name of their album is 'Battleground' and the image is them standing in an open field with mountains behind. There isn't a clear colour scheme although all of their text is white the whole way through. Again they also use a barcode and text about the copyright of the album and the record label.

After researching different Digipak's I now have plenty of ideas on how I would like mine to look and different themes I can base it on whether it be colour schemes or just matching the name of the album. The main conventions I need to make sure I include is the barcode and the text about the copyright and the record label as this appears on pretty much every Digipak there is.

Digipak Template

Another part of our project is to produce a digipak. To create my digipak I am using this template as a guide to what it should look like. I am going to include a front cover, an inside front cover and a back cover. When filming our music video I took pictures that i knew i'd want as these covers on my digipak.